Stainless steel seamless pipe manufacturers should adopt the marketing mode

In the second half of the year, the situation faced by the stainless steel seamless pipe market is not very optimistic. Steel traders must be cautious in their operations and take countermeasures to avoid market risks.

Zheheng steel conducts market research on many steel mills and downstream end users. The overall feeling is that in the second half of the year, the domestic stainless steel seamless pipe market is facing a severe situation. The operation of steel traders will be more difficult and the days will not be so good. In the second half of the year, the biggest problem facing the stainless steel seamless pipe market is the lack of demand, while the supply is increasing, the contradiction between supply and demand is highlighted, and the price of stainless steel seamless pipes will continue to fluctuate, which will easily fall. In addition, there are indications that the scale of investment in China is shrinking, which will directly affect the market demand for stainless steel seamless pipes.

In the past, a lot of factory-covered factories were used in industrial plants, and this year obviously felt much less. There are fewer new factory buildings, and there are a lot of manufacturing companies shut down, which has a significant impact on the market demand for stainless steel seamless pipes. However, due to the high price of stainless steel seamless pipes, steel mills are profitable and their production enthusiasm is high. The supply of stainless steel seamless pipe market has increased, and the contradiction between supply and demand has intensified, which will directly affect the trend of stainless steel seamless pipe market in the second half of the year.

What is worrying is the release of new EAF crude steel capacity, which will further increase the supply and demand contradiction in the stainless steel seamless pipe market in the second half of the year. If the newly added EAF crude steel capacity is put into production, the market price of stainless steel seamless pipe will be suppressed.

On the one hand, the supply is increasing, and the demand for stainless steel seamless pipes is decreasing. This increase and decrease leads to a mismatch between supply and demand. At the end of the year, it is likely that a wave of stainless steel seamless pipe prices will fall.

In the second half of the year, there are many factors to curb the release of stainless steel seamless pipe market demand. For example, local and corporate debt problems are serious, and financial market risk aversion is heating up, directly affecting infrastructure investment. The decline in infrastructure investment was the main reason for the decline in investment. In April and May this year, the growth rate of fiscal expenditure declined. In May, the growth rate of local fiscal expenditure declined to a negative number. The significant decline in the growth rate of infrastructure investment has led to a reduction in infrastructure projects, which has a certain impact on the market demand for stainless steel seamless pipes.

At present, the problem of financial constraints in the real estate industry is also more obvious. The tightening of the bank's lending policy on the real estate market has directly led to difficulties in financing some listed real estate companies. The total amount of financing is the lowest value in the past year, and the financing situation is not optimistic. With the tightening of the monetary policy in the real estate market, the basic suspension of approval of new projects in shantytowns, and the shrinkage of PSL loans, it is expected that the financing difficulties in the real estate market will become more apparent in the second half of the year, thus directly affecting the demand for construction steel.

In addition, the decline in the export of stainless steel in China this year is a high probability event, which will increase the supply of domestic stainless steel seamless pipe market, so that the contradiction between supply and demand will continue to intensify, directly affecting the market trend of stainless steel seamless pipe market in the second half of the year.

Then, how should steel traders deal with in the second half of the year? In this regard, the current steel traders can focus on the following aspects:

First of all, we must have a clear understanding of the grim situation facing the stainless steel seamless pipe market. Supply exceeds demand, supply and demand contradictions are highlighted, and sales pressure is increasing. This determines that the price of stainless steel seamless pipes will not rise sharply in the second half of the year, but enters an adjustment period. The profits of steel mills will shrink, and the profitability of steel traders will be more difficult. Be mentally prepared.

Second, enhance awareness of risk prevention. In the second half of the year, the price of stainless steel seamless pipes will fluctuate and fluctuate. In the face of the ever-changing market, steel traders should treat it rationally, not rushing to the market, blindly rising and falling, intensifying the shock of the stainless steel seamless pipe market, but putting the risk of prevention in the first place and controlling the inventory. Scale, when ordering, lock resources and prices to avoid the operational risks caused by falling market prices.

Once again, we will continue to innovate business ideas based on the new market environment. In the second half of the year, the environment facing the stainless steel seamless pipe market will change, and traders will become more difficult to sell due to shrinking demand. Steel traders should innovate their business ideas, change traditional sales models, open up the terminal market, and establish stable sales channels. Even in the secondary distribution market, they should adopt a marketing model of “fast forward and fast, small profits but quick turnover”. When you are good, you will close, lock in profits, and avoid risks.

Finally, win customers with service and make a profit. Steel traders must also enhance service awareness, change traders to service providers, provide value-added services to end customers, and win customers and win markets with high-quality services and value-added services of steel traders.